The world’s largest Internet company, Google disclosed to reporters the work Google will enter the second half of 2011 the Chinese Ebook market. December 6, 2010, Google e-book (eBookstore) official on-line in the U.S. market is expected Q1 2011 e-book sales will expand into markets outside the United States. China is Asia’s most promising consumer market e-books, Google will be the second half of the Chinese market.
According to Google, official statistics, as of December 2010, Google e-book provides about 300 million books, including since 2004 as part of the global library of free books scanned. Have included Random House, Macmillan, etc. more than 4,000 publishers to cooperate with Google.
Google most of the current e-book store book prices 10 to 15 dollars, to enter the Chinese market, the price will be fine-tuning to be more suitable for Chinese market. But this person did not point out that Google e-book to enter the Chinese market after Google and the book profit-sharing model between operators, saying only that “reference to standards in the U.S. market share.”
December 7, according to reports, Google spokesman Michael Kirkland (Michael Kirkland) said that when the user from the shops to buy e-books, Google will work with distributors to get sales profits into, publishers get 70% of sales revenue, while Google receives 30%.Kirkland also said the report, some agencies contract publishers do not only get 52% of sales revenue, while Google and every publisher has divided into the proportion may be different.
Meanwhile, Google also foresaw difficulties in the Chinese market, under which people said, “the company is actively preparing for entry into the Chinese market, and strive to enter the Chinese e-book market as soon as possible to get the ‘access card’.”October 2010, Press and Publication Administration issued the “views on the development of e-book industry”, respectively, for different types of enterprises to set and review the qualifications. October 27, 2010, Press and Publication Administration Technology and Digital Publishing Division Qiang, Deputy Director of digital publishing to accept the “Science and Technology Daily,” an interview that “access system on the e-book industry, we will be based in the industrial chain business in which the publication, reproduction, distribution, import four areas classified management of enterprises to meet the requirements for approval. ”
Qing Zhang Yanan Branch Data Research Center analysts believe that Google, as the world’s largest Internet companies, which enter the Chinese e-book reader market, in addition to the digital publishing industry into the new life, the more resources to accelerate the copyrighted content with the capture of snatch .E-book (e-reader, electronic reader), is a professional digital content such as electronic books, electronic newspapers and electronic documents carrying terminals, need to have low power, class paper shows the core features.

Professional Academic Book Accounting for More than Half e-book reader Market in the United States
Although the book won the general concern of most consumers, but including law, science, medicine and business books, including professional and academic books are still worth 17.6 billion U.S. e-book markets, the proportion accounted for 75.9%. Media and publishing company, according to Simba Information’s latest forecast of the “professional publication of the digital age: the e-book library management” report shows: in the next 5 years, librarians will more budget to invest in digital books. The report mainly on the e-book market in the professional prospects are analyzed, the report discusses the major book publishers and e-book technology strengths, weaknesses, pricing models, usage, platform providers and classification.
Library to give the benefits of e-books are obvious, such as the long-term preservation and access, to have more features, statistics and facilitate cost savings, which is developed with publishers willing to work with library e-book market a major Reasons. Simba Information’s report from the point of view, the majority of respondents in the librarians want books to publishers and retailers in the products occupy a larger share, 60% of respondents predicted e-books will be The next 5 years, won 11% or more of the procurement budget.
Simba Information senior analyst and author of the survey Dance Zhun Pyle said: “with the general and educational books market is different is that from the professional readers of books to find the most useful elements of the work. Books Museum to understand their needs, and can only partially through the electronic reader service platform. ”
Some challenges are the differences between publishers and libraries caused, 69% of the respondents expressed their digital rights management on the skeptical, but it is worth noting that most libraries are willing to supply by a third party Provider or integrator to buy books, rather than directly through the publishing house to buy.
As with all IT digital product, the first book to make money does not matter how much a problem. “Sell hardware “, year on shipments of millions, “a couple of thousand dollars, control the hardware costs, selling many to earn the number of” simple mathematical algorithm to enter the vendor confidence. Until a product called Bambook surfaced during the closed beta to 998 yuan a “super cheap” touched a sensitive nerve of the industry, although before the grand aspects of the official prices will be increased emphasis on, but the result is “symbolic To increase 1 yuan. “Bambook stubbornly determined that “a loss of the Road “, which under further bombardment of their peers for the industry, “spoiler” does not help. In fact, there are indications that some 999 per e-book manufacturers have been forced to cut prices, even specializing in “cheaper”products to deal with. Not only that, Bambook lift the appetite of consumers, according to a survey of a portal, more than 60% of the users of the e-book the psychological level has dropped to 500. So e-book reader vendors on the price, but also the passive desire to maintain the confidence of users to buy it?